For Karen Volf & Snøfler
With Karen Sahl Jeppsen
Snøfler wants to grab the attention of Gen-Z.
Through research, we found that the buzz of the moment, particularly for the group in question, and key to tap into, was "metaverse" and "NFTs".
We designed a campaign centered around a number of limited and stylish NFTs, to be bought by coins collected when buying Snøfler. Along with redesigning the packaging, we also planned for printed ads and SoMe activity to help strengthen commnucation.