MERCH MERGE
For Tuborg x Copenhell
With Jakob Fini, Aske Møller Mortensen & Fie Lip
Voiceover: Me
Brief
Create a way for heavy metal fans to connect and engage before, during and after COPENHELL
Insight
Heavy metal fans are known for their appearance and it turns out a lot of fans hang on to old band-tees, because they mean much to just throw away and they don’t want to give them to someone who doesn’t appreciate them
Solution
Create a campaign that takes old and retired band-tees and gives them new life, in a campaign that creates community for fans while supporting an existing cause.
Street ads around the city
To help spread the message and start collecting retired tees
And of course the final product
Made from the band-tees that were donated and collected throughout the duration of the campaign
