SMAG

For Brand Creation, KK21-24

With Sigurd Bruno Weitling

Brief

Create a 360 brand-experience using only a "miso from broad beans"-product.

Insight

Most Danish home cooks still rely on chemically based flavor enhancers to add taste to their dishes and there are very few easy and natural options out there.

Solution

Develop a brand that produces bouillon cubes using locally grown, all-natural miso made from broad beans, which is infused with delicious umami flavors to organically enhance any dish.

We began by looking at our product and decided our three variants

We wrote a brand story, that would connect our target audience to our mission.

We summarised our purpose in a sentence

We also decided on a tonality, to ensure we felt the same all the way around

We made preparations and began the design process

We want it the logo to represent the familiar shape of a bouillon, while paying a tribute to both new nordic and asian simplicity

We designed the packaging to both represent new nordic but retain miso's asian heritage

Three flavors, three variants

Instructions and nutrition

We wanted our pack shots to feel like our packaging. Simple.

Miso på hestebønner - Luka & Sigurd - FINAL copy - TILPASSET.011.png

We decided to color our variants the same as the color of the paste when aged right. We decided for our main logo to stay green to represent the sustainable aspect of our brand.