For Brand Creation, KK21-24
With Sigurd Bruno Weitling
Create a 360 brand-experience using only a "miso from broad beans"-product.
Most Danish home cooks still rely on chemically based flavor enhancers to add taste to their dishes and there are very few easy and natural options out there.
Develop a brand that produces bouillon cubes using locally grown, all-natural miso made from broad beans, which is infused with delicious umami flavors to organically enhance any dish.