TRX - MOTION I MELLEMTIDEN
Bachelor-project
Problem
According to WHO, 58.6% of adults in Denmark do not meet the recommendations of more than 150 minutes of moderate to vigorous physical activity per week, and 36% of them have less than 30 minutes of activity per week.
Insight
Studies show that flexible training routines are more likely to be both initiated and maintained over time.
Solution
A campaign with a direct language and visual approach, leveraging the opportunity and collective awareness of becoming more active. The campaign communicates that TRX is a training solution that fits into one's life, regardless of where and when they have the opportunity to train. The campaign includes printed ads, social media activities and "activated" billboards to reinforce the message.