CHILI MED ILD I
For McDonald's Denmark
With Nord DDB Copenhagen
Brief
McDonald’s wanted to launch their new chili sauce, “Chili med ild i,” with a digital campaign that stood out and resonated with a younger audience.
Insight
Everyone has a favorite McDonald’s menu item, and a bold, spicy sauce can make it even better.
Solution
I provided concept development and copywriting for the campaign “Sæt ild til dine favoritter” (Fire up your favorites), using dynamic, hand-drawn visuals of flames to highlight the sauce’s intensity and versatility across all McDonald’s menu items.
Media
Intended for reels, TikTok and ads on other relevant platforms
YouTube
Paid media in both 16x9 and 9x16
Reactions
Same style, but focused on the fiery experience and the question; just how fiery is it?
