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LOUISIANNA x SOS BØRNEBYERNE

For SOS Børnebyerne

With Anna Sophie Eilersen & Adam Prip Ziaee

Brief

Make unopinionated 18-30 year olds aware of the work done by SOS Børnebyerne

Insight

18 to 30 year old Danes are in the highlight years of realising the sacrifice their parents did raising them, along with peaking technologically and culturally, according to surveys and studies as part of our research.

Solution

We aimed to create a conversation starter to help SOS Børnebyerne raise awareness about SOS mothers’ efforts worldwide.

Using an AI language model and Unreal Meta-human engine, we created interactive art pieces to inspire youth to engage with a virtual SOS-mother.

This virtual SOS-mother was based on four real interviews with SOS-mothers with the ability to communicate freely.

Prints

We created traditional print-ads to appear in the street, as well as online.

Event-poster

In traditional Louisiana-style, we also created an event poster

Meet A.I.sha

The demo created to display our virtual SOS-mother's abilities, along with the introduction to the room and the room itself

Web aftermath

Once the initial exhibition at Louisiana has run its course, A.I.Sha will be released as a web-module in order for anyone to interact with her.

As the model is a stand-alone application, SOS-børnebyerne will be able to implement her in any future AR or Meta-verse, when the time is right.

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