LOUISIANNA x SOS BØRNEBYERNE
For SOS Børnebyerne
With Anna Sophie Eilersen & Adam Prip Ziaee
Brief
Make "neutral" 18-30 year olds aware of the work done by SOS Børnebyerne
Insight
18 to 30 year old Danes are in the highlight years of realising the sacrifice their parents did raising them, along with peaking technologically and culturally, according to surveys and studies as part of our research.
Solution
We set out to create a conversation starter, that could help SOS Børnebyerne raise awareness about the effort done by SOS mothers, in their children villages all over the world.
Powered by an A.I language model and the Unreal Meta-human engine, we created interactive art-pieces, in order for the youth to be dazzled and inspired to engage with a virtual SOS-mother appearing in the art-pieces.
In our example, the virtual SOS-mother was based on and personified by four real interviews with SOS-mothers.
Prints
We created traditional print-ads to appear in the street, as well as online.
Event-poster
In traditional Louisiana-style, we also created an event poster
Meet A.I.sha
The demo created to display our virtual SOS-mother's abilities, along with the introduction to the room and the room itself
Web aftermath
Once the initial exhibition at Louisiana has run its course, A.I.Sha will be released as a web-module in order for anyone to interact with her.
As the model is a stand-alone application, SOS-børnebyerne will be able to implement her in any future AR or Meta-verse, when the time is right.
